A black and white portrait of a smiling man with slicked-back hair and a dark shirt, set against a muted olive-green background.

Fruitful is the graphic design studio of Ben Lueders in Omaha, Nebraska.

The Fruitful Design Process
Logo of the Archdiocese of Omaha featuring a church tower silhouette and text.
Dayspring Bank logo with a stylized bird in a circle and the bank's name.
Children's Nebraska logo with a swirl sun above the text.
The words 'OMEGA' with the Greek letter Omega replacing the 'O' in black and olive green on a black background.
Logo of FNBO bank with a green circle and the number 1 inside, next to the text 'fnbo' in lowercase letters.
Logo with a bearded man's profile and the text 'Martyr Made'.
Thrashers Group logo with a stylized 'T' icon in a square and the company name in bold font.
Logo with a circle and slash symbol above the words 'Lens Distortions'.
Logo of Coram Deo featuring a stylized window with rays of light, and the text 'CORAM DEO' below.
Heartland Quality Omaha Steaks logo with a black background and gold text.
Logo of Ligonier Ministries featuring a stylized tree inside a shield above the text 'Ligonier Ministries'.
The image features the StoryBrand logo with two speech bubbles, one saying 'STORY' and the other 'BRAND'.

Ben Lueders is an illustrator turned brand and book designer. He hand-draws logos with the heart of an illustrator and designs book covers with the eye of a brand designer. 

Ben is the founder and designer at Fruitful—an Omaha-based design studio specializing in handcrafted branding, illustration & book design. Ben has had the pleasure of working with brands like FNBO, Children's Nebraska, Omaha Steaks, Thrasher Group, Ligonier Ministries, Dayspring Bank, Buildertrend and many others. 

He is known for his hands-on design approach that empowers his clients to be involved. This process includes an interactive design discovery, mood board creation, and rounds of design concepts that include rough hand-drawn concepts, that are refined through collaboration.

The Fruitful Design Process
Cover of a book titled "Escape from Terkikiak" with an illustrated dinosaur and children exploring a jungle scene.

In addition to his extensive client work, Ben recently published his first children’s adventure novel, Escape from Terikiak. He's writing and illustrating the sequel now, with the help of his five creative kids.

Buy Ben's Book

The Fruitful Friends

“I’m honored to be connected to an amazing network of creatives and specialists that help my clients go beyond the services that I offer through Fruitful.”

– Ben Lueders

Reach out if you have a handcrafted branding, illustration or book design project you’d like to collaborate with Ben on.

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